IT’S PUMPING | And We Go into a Frenzy
When it’s pumping, there’s a feeling that allures us in. Trying to explain it is quite complicated. It is intoxicatingly wild, totally different for each surfer and undeniably there. The anticipation starts building up when you see the waves. When the conditions are really good, there’s something that drives us mad. We can feel the adrenaline pouring out of our ears! Literally!
This is what the collection ‘It’s Pumping’ is all about: The explosion of feelings that convey the surfing anticipation, the party, the fears, the excitement, the spiritual or religious moment, or whatever you want to call it. This shit happens to all of us. No scape for it. It is something intimate, personal and raw.
With a nostalgic touch even, this collection wants to represent that magical moment of frenzy. We have chosen that rocking surfing era when surfers had a special, strong and unique character and vibe. The 90s were times full of these strong characters and elements. We’ve picked up the ones that represent the surfing ecstasy.
Bliss is Served!
Designed in the Basque Country